Systato launched a fully managed recruiting campaign, combining data enrichment, AI-powered outreach, and multi-channel follow-up:

• Data Research
  Systato’s Global Team, led by a Senior Data Analyst, scrubbed and enriched the school-sourced agent list—filling in missing emails, phone numbers, and mailing addresses. This groundwork ensured efficient outreach across all channels.
  
  
• AI-Driven Email Marketing
  Custom email campaigns highlighted the brokerage’s value proposition to prospective newly licensed agents—mentorship, tech tools, lead gen, health benefits, and office presence. To improve inbox placement, our AI system generated unique variations of each email and rotated domains/infrastructure.
  
  
• Outbound Phone Calls
  A full-time caller reached out directly to prospective agents. Callers were extensively trained to guide new agents through the process of booking an appointment, but also answer common questions about gaining licensure, benefits offered by our client, and more.
  
  
• Mailers
  As our data researchers had also found mailing addresses for 70% of agents, our team sent out physical letters, which contained a tracked QR code that unlocked a free eBook about what makes new agents successful when they booked an information session.
  
  
• Performance Tracking
  Systato integrated with the brokerage’s Calendly setup and built a dashboard to track results by channel, caller, and message—enabling strategy adjustments in collaboration with brokerage leadership.