
Automated Data-Driven Reporting for an Industry Publication
Challenge
An industry news publication engaged Systato to assist with streamlining the process of gathering data from multiple sources and generating weekly reports. The primary challenge they faced was the time-consuming task of manually collecting and inputting data from each source every week. This manual process not only required significant effort but also limited the volume and scope of data available for their reports.
Challenge
Challenge
Solution
Solution
Systato replaced the publication’s manual data-gathering routine with an automated pipeline that pulls live market feeds via APIs, updates dashboards in real time, and flags unusual movements the moment they happen. Editors now open their CMS to find fresh numbers and pre-built visuals instead of spreadsheets.
- Always-on API connections stream data from price indices, rate trackers, and other market sources into a single warehouse.
- Intelligent triggers highlight significant intra-week shifts, pushing instant alerts and auto-refreshing charts.
- Pre-formatted report templates populate themselves, cutting the editorial team’s prep time from hours to minutes.
- The framework is fully extensible, so new data sources drop in without extra engineering work.
Results
With the data entry work minimized, journalists can focus on analysis and storytelling, publish faster, and cover more angles.
- 75% reduction in weekly data-prep time, freeing staff for higher-value reporting.
- 30% increase in data-driven articles per week, driving reader engagement and page views.
- Faster turnarounds let editors break stories on emerging trends ahead of competitors, strengthening brand authority.
- The scalable setup supports additional datasets without extra headcount, opening new sponsorship and premium-content revenue streams.